About

The Fish 30acre brand does things a little different than your standard lure companies do. We strive to be creative and innovative – never copying what other brands are doing. This desire to stand out pushes our products to be the best they can be, while never resting on our laurels. New advancements in technology, and better ways of production are always being learned. That’s why you see multiple generations of our products – there’s always something better that comes along and gives us the ability to make a better product. You can expect cutting edge designs, using some of the most advanced technology and techniques available.

We focus on hyper-realism in our fishing lures. This has been the staple of our brand since it was created in 2012. We feel this focus is the best means to the end you want, to catch fish.

This focus, alongside our continued desire for betterment and perfection, will always be at the forefront of Fish 30acre.